The Client
Mindy Mackenzie, the prior Chief Performance Officer of Beam, Inc., is known as the “Velvet Hammer” for her tough-yet-caring style of leadership. She is a Wall Street Journal best-selling author of the book The Courage Solution: The Power of Truth-Telling with Your Boss, Peers, and Team, and the creator and host of the annual You First Integrative Leadership Summit, equipping women of influence to reach even greater heights.
The Problem
Mindy was dissatisfied with the value she was receiving with her current web designer and host; in advance of her book launch, she needed a more responsive site that could easily be updated.
The Solution
We took over hosting her site, updating it regularly for the book launch, and highlighting her media appearances in conjunction with that launch. We also created and continue to maintain the pages for her You First Integrative Leadership Summit, including online registration.
The Business Impact
Daniel is the best partner you could hope for in a web designer and for handling web maintenance! He is smart, creative, resourceful and fast. Daniel is able to produce high quality work on short time frames and with minimal creative direction and hit the mark over and over. The best part, is Daniel is a joy to work with. He is smart, customer-centric and trustworthy. If he says he will get it done, he does. After having a poor experience with another firm, I can highly recommend Daniel for all your website design and support needs – he's terrific!
— Mindy Mackenzie
The Process▼
In late 2015, we assumed maintenance of her site several months in advance of the book launch. We created a custom WordPress type to highlight her Media Appearances, automatically ordered from most recent to older. She had a lot of short video content, and we implemented code that displays a different video each week on the front page.
In early 2018, we developed the pages for her You First Integrative Leadership Summit, with speaker bios, conference schedule, and an application form. We have continued to maintain these pages across the 2019 and 2020 summits.
We continue to provide backups, WordPress support, and content updates for Mindy’s site.